Privacy Policy of the Hepart Group

The Hepart Group protects your data!

§1 Responsible person, data protection officer and representative

Responsible for the processing of personal data within the companies of the Hepart Group is

Hepart AG

Esslenstrasse 3

8280 Kreuzlingen

Switzerland

Tel.: +41 71 6668-340

E-mail: info@hepart.ch

You can reach our data protection officer at:

Hepart AG

The Data Protection Officer

Esslenstrasse 3

8280 Kreuzlingen

Switzerland

Tel.: +41 71 6668-340

E-mail: datenschutz@hepart.ch

Pursuant to Article 27 of the GDPR, as a company established outside the EU, we are obliged to appoint a representative established within the EU to represent the Hepart Group vis-à-vis data subjects and data protection authorities. This representative is

Unisan GmbH

Max-Stromeyer-Strasse 170

78467 Constance

Germany

Phone: +49 800 1014037

E-mail: info@unisan.de

§2 Your rights in matters of data protection and competence of the supervisory authority

You as a “data subject” have the following rights under the GDPR:

The right to information

We, as the controller, must provide you with information about the personal data relating to you upon request.

The right to rectify your data

If an error has crept into the personal data relating to you, we will correct it immediately.

The right of withdrawal

If the processing of your personal data is based on your consent pursuant to Article 6, paragraph 1 (e), you may revoke this consent at any time. In this case, we will immediately stop processing your data. However, this will not affect any processing of your data that has already taken place in the past.

The right to object to processing

If the processing of your personal data is based on another legal basis, you can object to the processing of the data at any time.

The right to restriction of processing

You can request that we restrict processing at any time — this means that we will not process your data until further notice, but we will not delete it either.

The right to erasure

You can request the erasure of your personal data at any time. However, please note that in certain situations we may be legally obliged to retain or even further process your personal data.

The right to data portability

You have the right to request your personal data processed by us. We will provide this data in a commonly used, machine-readable format.

The right to complain to a supervisory authority

If you have cause to complain about our handling of your personal data, you can complain to the relevant data protection authority at any time. Of course, we would still be pleased if you contact us directly beforehand so that we can examine and clarify the case.

For companies not domiciled in the EU, the competence of the supervisory authority depends on the domicile of the representative. Thus, the competent authority for Hepart AG is:

The State Commissioner for Data Protection and Freedom of Information Baden-Württemberg

PO Box 10 29 32

70025 Stuttgart

Tel.: +49 711 615541-0

Fax: +49 711 615541-15

E-mail: poststelle@lfdi.bwl.de

§3 Request for information material

If you request information material about our products and services from us, we collect address data in accordance with Article 6, paragraph 1 (a), which is necessary to carry out the dispatch and to enable a polite approach.

Furthermore, we use your data on the basis of Article 6, paragraph 1 (f) DSGVO to send you further information material (advertising) on our products and services.

We are occasionally supported by service companies when sending information material. These take on the role of the order processor. Your data will be passed on to these service providers exclusively for the purpose of sending the information material. After dispatch, your data will be deleted from the service provider.

You have the right to object to the use of your personal data for advertising purposes at any time! (s. §2)

§4 Telephone contact

If you call a company of the Hepart Group, your telephone number will usually be visible and logged in our telephone system. If you do not wish this to happen, you can prevent your telephone number from being sent (“CLIP”). To do this, contact your telephone provider.

When you are connected to one of our staff, your call (that is, your telephone number and the date and time of your call) is automatically recorded in our customer care system. In the course of the conversation, the staff may collect further personal data such as your name. As a matter of principle, only data that is necessary for the processing of your request will be recorded. If you do not agree to this, you can inform the staff member at any time. Please note, however, that we may not be able to process your request fully or at all.

§5 Purchase of products and services

If you as an end customer purchase products or services directly from us, we will first process your data to fulfil our contractual obligations (Article 6, Paragraph 1 (b) DSGVO), which result from this concluded purchase contract.

In addition, we must generally comply with the obligations we have under Swiss commercial and tax law. This means that we must also process and archive your data for this purpose (Article 6, paragraph 1 (c) DSGVO).

A valid purchase contract is dependent on you providing us with this data.

Furthermore, we use your data on the basis of Article 6, paragraph 1 (f) DSGVO to send you information material (advertising) about our products and services.

You have the right to object to the use of your personal data for advertising purposes at any time! (s. §2)

§6 Visiting our websites

When you visit one of our websites, our web servers collect the following data by default:

– Your IP address and / or the domain name of your computer.

– The complete address (URL) of the files you have requested

– The response code (e.g. error status) of our web server

– If applicable, the URL of the website that referred you to our website (legal basis Article 6, paragraph 1 (b) DSGVO).

The collection of this information is technically necessary for two reasons: Firstly, we need this information in order to be able to deliver the website you requested to you. Secondly, the retention of this information serves to be able to detect and analyse any attempted attacks on our infrastructure and thus serves your and our security (Article 6, paragraph 1 (f) DSGVO).

We are supported in the collection of data by technical service providers. These do not evaluate the data at any time for purposes other than those described above. The data collected in this way is deleted after 6 months and is not associated with other data at any time.

§6.1 Creating a user account on one of our websites

If you register on one of our websites, the data entered in this context will be used to provide you with additional services. The type of information collected differs depending on the purpose of the registration, but always follows the minimum principle. This means that for a registration for a specific purpose, you only have to enter the data that is necessary to fulfil this purpose.

As long as you do not request deletion, the data you provide in the course of registration will be processed by us.

§6.2 The use of cookies on our websites

Cookies are used on most of our websites in order to simplify the use of these websites or to make them possible in the first place. Cookies are small text files that your browser stores on your computer and in which Our web servers can store information. We store a unique ID in these files which enables our servers to identify your browser when you access a page. You as a person can only be identified via a cookie if you have created a user account on the corresponding website and have thus given your consent (legal basis: Article 6, paragraph 1 (a) DSGVO) to the processing of the data. You can revoke this consent at any time and request the deletion of your data (to the extent legally permissible).

Most of the time, we use so-called “session cookies” on our websites, which are only valid for one browser session and are used, for example, to enable login to websites or the processing of a purchase transaction.

On individual websites, we also use so-called “persistent cookies”, which are stored on your computer for a longer period of time and thus enable identification of a specific browser over a longer period of time. These are used to analyse user behaviour and for online marketing purposes.

You can disable cookies in your browser. Unfortunately, however, you will not be able to use all the functions of our website without cookies!

Basic technical information on the subject of “cookies” can be found, for example, at de.wikipedia.org/wiki/HTTP-Cookie, details of other services based on cookies can be found further down in this document.

§ 6.3 Signing up for one of our email newsletters

We send out a number of different newsletters containing, among other things, information about our products and services (advertising).

For sending these newsletters we use the so-called double opt-in procedure, i.e. we will only send you a newsletter by e-mail if you have previously expressly confirmed that you want us to activate the newsletter service. We will then send you a notification e-mail and ask you to confirm that you would like to receive our newsletter by clicking on a link contained in this e-mail (legal basis Article 6(1)(a) DSGVO).

Should you later no longer wish to receive newsletters from us, you can revoke your consent at any time without incurring any transmission costs other than those according to the base rates. A message in text form to our contact details (e.g. e-mail, fax, letter) is sufficient for this. Of course, you will also find an unsubscribe link in every newsletter.

We are occasionally supported by service companies when sending newsletters. These take on the role of order processors. Your data will be passed on to these service providers exclusively for the purpose of sending the newsletter for which you have registered. If you withdraw your consent, your data will be deleted from the service provider immediately.

Mailchimp

We use Mailchimp from The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE Suite 5000, Atlanta, GA 30308 USA (Mailchimp) to send our newsletter. This allows us to contact subscribers directly. In addition, we analyse your usage behaviour in order to optimise our offer.

For this purpose, we pass on the following personal data to Mailchimp:

Email address

[First name] [Last name][Address details]

[Our email broadcasts include a link that allows you to update your personal data].

Mailchimp is a recipient of your personal data and acts as a processor for us as far as the sending of our newsletter is concerned. The processing of the data provided under this section is neither legally nor contractually required. Without your consent and the transmission of your personal data, we cannot send out a newsletter to you.

In addition, Mailchimp collects the following personal data using cookies and other tracking methods: Information about your terminal device (IP address, device information, operating system, browser ID, information about the application with which you read your emails and further information about hardware and internet connection. In addition, usage data is collected such as date and time, when you opened the email / campaign and browser activity (e.g. which emails / web pages were opened). Mailchimp needs this data to ensure the security and reliability of the systems, compliance with the terms of use and the prevention of misuse. This corresponds to the legitimate interest of Mailchimp (according to Art. 6 para. 1 lit. f DSGVO) and serves the execution of the contract (according to Art. 6 para. 1 lit. b DSGVO). Mailchimp also evaluates performance data, such as email delivery statistics and other communication data. This information is used to create usage and performance statistics for the services.

Mailchimp additionally collects information about you from other sources. In an unspecified period and scope, personal data is collected via social media and other third-party data providers. We have no influence on this process.

You can find more information about objection and removal options vis-à-vis Mailchimp at: https://mailchimp.com/legal/privacy/#3._Privacy_for_Contacts.

The legal basis for these processing operations is your consent pursuant to Art. 6 (1) lit. a DSGVO. You can revoke your consent to the processing of your personal data at any time. A corresponding link can be found in all mailings. In addition, the revocation can be made via the specified contact options. The declaration of revocation does not affect the lawfulness of the processing carried out to date.

Your data will be processed as long as you have given your consent. Apart from this, they will be deleted after termination of the contract between us and Mailchimp, unless legal requirements make further storage necessary.

Mailchimp has implemented compliance measures for international data transfers. These apply to all global activities where Stripe processes personal data of individuals in the EU. These measures are based on the EU Standard Contractual Clauses (SCCs). For more information, please visit: https://mailchimp.com/legal/data-processing-addendum/

§ 6.4 Use of our contact forms

If you send us enquiries via the contact form, the information you provide in the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. This data will not be passed on to third parties.

§ 6.4 .1 Filling in the HCK questionnaire

Subject:

www.HCK-Mikronährstoffe.ch

The data will be treated as strictly confidential. They are used exclusively to determine your personal micronutrient needs, which are evaluated by computer. The data will not be passed on to third parties.

§ 6.5 Analysis tools

In order to design and optimise our Internet pages and to advertise our own products and services to specific target groups, analysis tools are used to collect and store anonymised data and to create user profiles from this data using pseudonyms.

Cookies may be used for this purpose, which enable your internet browser to be recognised. However, usage profiles are not merged with data about the bearer of the pseudonym without your express consent. In particular, IP addresses are made unrecognisable immediately after receipt, which means that it is not possible to assign usage profiles to IP addresses.

We use the following analysis tools:

§ 6.5.1 Google Analytics

Concerns: all websites

This website uses Google Analytics, a web analytics service provided by Google, Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

§ 6.5.1 (a) IP anonymisation

We use the function “Activation of IP anonymisation” on this website. However, this means that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

§ 6.5.1 (b) Demographic characteristics with Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Objection to data collection”.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout

§ 6.5.2 SMARTLOOK

Concerns the following website:

www.epd-shop.com

The operator of Smartlook is

Smartlook.com s.r.o.

Company registration number: 095 08 830

VAT ID: CZ 095 08 830

Address: Šumavská 524/31, Veveří, 602 00 Brno

Smartlook allows us to record user behaviour on our website. This allows us to improve the user-friendliness of our website. The data is anonymised. Click here for Smartlook’s privacy statement: https://www.smartlook.com/

https://help.smartlook.com/en/articles/3244452-privacy-policy?_gl=1*xh64zc*_ga*MTEzMDAwNjU1LjE2NDk3NTEzNzc.*_ga_MJPFXC5F1G*MTY1MzQ2NjY2Ni44LjEuMTY1MzQ2ODI3MS4xNQ..

You can object to this data collection and storage by Smartlook at any time for the future here. To do so, please call up the following link: https://www.smartlook.com/de/opt-out

§ 6.5.3 Chat tool from TAWK.TO

Concerns the following website:

www.epd-shop.com

This site uses Tawk.to for the live chat offered. This site offers the advisors of epd-shop.com an external platform for the administration of the chats. The chat is integrated in the source code on epd-shop.com via a script. By using the chat you automatically use the services of Tawk.to. There, data is transferred that serves the security and documentation of epd-shop.com. The data collected includes: Chat history, name given, IP address at the time of the chat and country of origin. This data is not passed on to third parties and is only used for protection and internal statistics. By using the chat, you agree to this.

Here you will find further information from Tawk.to! Please be sure to read it. Please note, however, that the page is only available in English: https://www.tawk.to/privacy-policy/.

§ 6.6 Integration with social media services

We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

§ 6.6.1 Privacy policy for the use of Facebook plugins (Like button) & Facebook Pixel, Custom Audiences and Facebook Conversion.

Subject:

– www.epd-shop.com

– www.seeblick-berlingen.ch

– www.hck-mikronaehrstoffe.ch

Plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. You can recognise the Facebook plugins by the Facebook logo or the “Like” button on our site. You can find an overview of the Facebook plugins here: developers.facebook.com/docs/plugins/.

When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook data protection declaration at www.facebook.com/about/privacy/.

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.

You can opt-out of the Facebook Pixel’s collection and use of your data to display Facebook Ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also opt out of the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally via the US website http://www.aboutads.info/choices or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

§ 6.6.2 Instagram

Subject:

– epd-shop.com

– HCK Micronutrients

Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.

For more information, please see Instagram’s privacy policy: instagram.com/about/legal/privacy/

§ 6.6.3 YouTube

Subject:

– epd-shop.com

– hck-mikronaehrstoffe.ch

– seeblick-berlingen.ch

– hepart.ch

The aforementioned website uses plugins from the YouTube site operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

Further information on the handling of user data can be found in YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy.

§ 6.6.4 LinkedIn Analytics and LinkedIn Ads

Subject:

– hck-mikronaehrstoffe.ch.

We use the conversion tracking technology and the retargeting function of the LinkedIn Corporation on our website. 1.

With the help of this technology, visitors to this website can be shown personalised advertisements on LinkedIn. Furthermore, the possibility arises to create anonymous reports on the performance of the advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time.

you can find further information on the LinkedIn privacy policy at www.linkedin.com/legal/privacy-policy.
data collection and use and the options and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate the data collection at any time using the following link: www.linkedin.com/psettings/enhanced-advertising.

§ 6.7 Online advertising with Google Inc.

Subject:

www.epd-shop.com

www.seeblick-berlingen.com

www.meinlabor.ch

§ 6.7.1Google Ads and conversion measurement

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing method Google “AdWords” to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads for and within our online offering to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she has been interested in on other online offers, this is referred to as “remarketing”. For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring web pages, time of visit and other information on the use of the online offer.

Furthermore, we receive an individual “conversion cookie”. The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data on a cookie basis within pseudonymous user profiles. This means that from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google’s servers in the USA.

For more information about Google’s use of data, settings and opt-out options, please refer to Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

§ 6.7.2 Use of the remarketing or “similar target groups” function of Google Inc.

Concerns the following websites:

www.epd-shop.com

www.seeblick-berlingen.com

www.meinlabor.ch

The provider uses the remarketing or “similar target groups” function of Google Inc. (“Google”) on the website. By means of this function, the provider can target visitors to the website with advertising by displaying personalised, interest-related ads to visitors to the provider’s website when they visit other websites in the Google Display Network. Google uses so-called cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. For this purpose, Google stores a small file with a sequence of numbers in the browsers of the website visitors. This number is used to record visits to the website as well as anonymised data on the use of the website. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: www.google.com/settings/ads/plugin. Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at www.networkadvertising.org/choices/ and implementing the further information on opting out provided there. Further information on Google Remarketing and Google’s privacy policy can be found at: www.google.com/privacy/ads/.

Use of Google AdWords conversion tracking We use the online advertising programme “Google AdWords” and, as part of Google AdWords, conversion tracking. Google Conversion Tracking is an analysis service provided by Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies lose their validity after 30 days, do not contain any personal data and are therefore not used for personal identification. If you visit certain web pages on our website and the cookie has not yet expired, Google and we will be able to recognise that you have clicked on the ad and have been redirected to that page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Here, the customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can You can object to this use by preventing the installation of cookies through a corresponding setting in your browser software (deactivation option). You will then not be included in the conversion tracking statistics. Further information as well as Google’s privacy policy can be found at: www.google.com/policies/technologies/ads/, www.google.de/policies/privacy/.

§ 6.8 Further integration on our websites

§ 6.8.1 Google Tag Manager

concerns

www.epd-shop

www.seeblick-berlingen.ch

www.meinlabor.ch

www.hck-mikronährstoffe.ch

www.hepart.ch

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The tag manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, please refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

§ 6.8.2 Google Maps

Concerns:

www.epd-shop

www.seeblick-berlingen.ch

www.meinlabor.ch

www.hck-mikronährstoffe.ch

www.hepart.ch

We incorporate 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed as part of the settings of their mobile devices). The data may be processed in the USA. the maps of the service “Google Maps” of the provider Google LLC, Privacy Policy:https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

§7 Use of our prescription tool “FAS

If you as a professional receive access from us to our prescription tool “FAS”, we collect detailed information about you or your organisation. This information is used to fulfil our legal obligations and to fulfil the contract we have concluded with you.

In addition, professionals with access to our prescription system have the option of storing customer and patient data in the system and using it both to create micronutrient mixtures and for order processing. In this case, Hepart is not the controller in the sense of the GDPR, but the order processor!

With regard to customer data, we distinguish between two basic types of personal data collected:

Health data are processed exclusively for the purpose of producing micronutrient mixtures for the patient and to ensure and improve the quality of our products. This means that our prescription system can make suggestions to the responsible professional about a prescription, and that we use your health data in anonymised form to ensure the effectiveness and tolerability of our products. The system supports the responsible professional in formulating the prescription, but the latter is ultimately responsible for the composition of the micronutrient mixture.

Other personal data is collected for the purpose of order processing.

The personal data (esp. health data) collected in connection with the preparation of a micronutrient mixture are retained by us for ten years (legal basis: Article 6, paragraph 1 (c) and paragraph 1 (f)).

§8 Attendance at an event of the Hepart Group

When you register for a Hepart Group event, we collect the information from you that is necessary to process your registration and for billing purposes. This means: your full name, company and postal address if applicable, and your tax number if applicable.

In addition, you have the option of entering your e-mail address as well as your telephone and / or mobile phone number. The provision of this information is voluntary and serves to simplify contact in the event of changes at short notice.

Furthermore, we use your data on the basis of Article 6, paragraph 1 (f) DSGVO to send you further information material (advertising) about our products and services.

You have the right to object to the use of your personal data for advertising purposes at any time! (s. §2)